Contactless convenience is a trend enabled by internet connected devices and allows for a faster transaction (in its most generic sense: exchange of value) without the need for human interaction directly.
It is pervasive across most service industries but has also started to take on in more traditional industries
restauration no interaction needed with takeaways (doordash, uber eats, deliveroo)
hospitality Airbnb - with payments in the app & often access codes to a property
The opposing force of Z/contactless convenience, are human interactions or experiences. The pandemic showed vividly the distinction between L/retail as logistics and L/retail as experiences and services. While Z/contactless convenience is a race to scale & lower margins, experiences are doubling down on the human interactions and premium (often physical) experiences.
Impacts of this experiment in consumer behaviour have been significant with a demand shock for human interaction (with a spike of unemployment in associated industries) and a forced global alignment towards product and services that favour Z/contactless convenience.